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Presented in partnership with
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What’s your opinion?
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Everybody has an opinion.
The 2007 GCSAA Leadership Survey is the chance to share yours. This real-time, computerized opinion poll examines the views of superintendents on trends in golf and golf course management. The short survey will be conducted via computer terminals at the GCSAA Education Conference and Golf Industry Show next month in Anaheim, and it will also be available on www.gcsaa.org throughout February. GCSAA Class A and Superintendent Members are eligible to take the survey, which is designed to position the GCSAA golf course superintendent as an expert in trends affecting the golf industry.
Since its inception in 1999, the survey has focused on many different topics, and its 2007 incarnation will spotlight issues involved in growing the game. The questions in the survey are chosen for a specific consumer audience — golfers. For that reason, the survey questions tend to focus on non-technical topics. The 2006 version included questions such as “What breach of etiquette is most common on your golf course today?” and “What golf event would you most like to host?” The survey is designed to be quick and easy, and should take most participants less than 10 minutes to complete. Even in this short amount of time, the information gathered contributes to GCSAA’s outreach efforts as it emphasizes superintendents’ roles as authorities on golf courses and their place as experts at their facilities. In past years, the survey results have appeared in publications such as USA Today, Golf Digest, Golf Magazine and in city newspapers throughout the country.
To take the survey in Anaheim, look for the designated area in the Internet Cafe at the Anaheim Convention Center. To take the survey online, click the link on the GCSAA home page or the announcements in NewsWeekly or GCSAA This Week in February.
The more members who take the survey, the more accurate the results. The results will be announced later this year. While the results are distributed to more than 1,200 media outlets, you can get the message to your personal audience by taking a few simple steps:
- Share your results with your local media and make yourself available for an interview to follow up on the information.
- Link your facility Web site to the GCSAA Web site, where all the survey results since 1999 are available in the media room at www.gcsaa.org/news/default.asp.
- Post the survey results and graphics on a bulletin board in your pro shop, locker room or restaurant area.
- Use facts from the survey in your facility newsletter throughout the year.
The most important step you can take in making the survey a success is the first one — participating. If you won’t be in Anaheim, watch NewsWeekly, This Week and the GCSAA home page for your chance to take the survey; if you’ll be at the conference and show, stop by the Internet Café to add your voice to this vital project.
A recent GCSAA poll of student members showed that 11 percent believed the area they were least prepared for was financial management, followed by personnel management at 7 percent. When asked about career goals, 77 percent listed “superintendent,” 12 percent said “general manager,” 7 percent listed “regional agronomist” and 5 percent said “other.” Turf graduates’ top two concerns were meeting the right people to help advance their careers and earning enough money during the first few years of Courtesy of a partnership with Rockhurst University Continuing Education Center, GCSAA members can benefit from two new seminars at the GCSAA Education Conference and Golf Course Industry Show Feb. 19-24 in Anaheim. National Seminars Group, a subsidiary of RUCEC, will provide two seminars from its Leadership and Management Certificate Program — “Coaching Skills for the Golf Course Superintendent” on Feb. 20 and “Leadership Skills for the Golf Course Superintendent” on Feb. 21. GCSAA members can receive a 25 percent discount for all the group’s public seminars throughout the year and a 10 percent discount on purchases of its merchandise over $100. For more information, visit www.nationalseminarstraining.com/gcsaa. |
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