Oklahoma develops multi-faceted outreach plan
: state of Oklahoma
: $50 for superintendent classifications
: Pam Wooten, executive secretary
For more information regarding the Oklahoma GCSA contact Pam Wooten, or visit their Web site:
This is the second in a series of articles highlighting chapters that have received Chapter Outreach Grants and the outcome of their efforts. The program began in 2008, and chapters have used funds from GCSAA in a variety of innovative ways. For more information or to apply for a grant, visit the Chapter Outreach Program page.
The Oklahoma GCSA’s outreach efforts may be best be described as a “divide and conquer” approach, because the chapter developed a six-point strategy to reach media and the public in a variety of ways. The initial plans called for:
While the chapter's efforts are ongoing, they are already starting to achieve results. In May, the chapter presented a $1,000 scholarship to Tulsa high school student Kristen Perrin through The First Tee program. That event alone garnered exposure on Tulsa’s CBS affiliate KOTV, in the Tulsa World and in South Central Golf magazine.
- Place advertisements in regional golf magazines
- Hire a freelance writer to write press releases about the chapter
- Purchase a booth at regional home and garden shows
- Purchase a booth at regional golf shows
- Provide a $1,000 annual scholarship for The First Tee program
- Provide local personalities a free team in its annual fundraising golf tournament, creating opportunities for exposure on local TV stations
South Central Golf is also home to the chapter's print advertising campaign. This relationship included the opportunity for chapter members to be guests on “The Sports Animal,” a Tulsa sports radio station.
To keep up media relations, the chapter hired journalist Ken McCloud to create press releases when needed.
To reach out to golfers, the chapter had a booth at the South Central PGA Section show in March and will have a booth at the Tulsa Home and Garden show in 2010.
For more information about the Oklahoma GCSA and its efforts, visit the chapter’s Web site.