Chapter Resources

Strategic Planning

Why should chapters have a strategic plan? Investing the time to conduct strategic planning encourages chapters to establish a framework, helps them to focus on accomplishing specific goals and broadens the scope of member involvement.

GCSAA provides strategic planning assistance. A GCSAA staff representative will facilitate a 1/2-day or full-day planning session with your chapter's board of directors or other members who wish to participate. During the planning session, your chapter will:

  • Develop a mission and vision statement.
  • Identify the constituents it serves.
  • Complete an environmental scan to identify strengths, challenges, opportunities and risks to the chapter.
  • Discuss future goals and objectives, and then select two to three specific goals and objectives to be completed in the coming year.
  • Develop strategies and assign specific tasks to committees to help achieve those goals and objectives.
  • Learn how to involve all members in successfully launching and completing the strategic plan.
  • Use tools to ensure that the plan evolves and continues to meet the needs of the membership as the association's priorities and goals change.

Outcomes of the planning session and a draft business plan are provided to the chapter as follow-up materials. GCSAA covers all costs and coordinates all travel arrangements for strategic planning sessions. Staff will follow up with your chapter to offer support during the implementation and evaluation phases of the plan. To schedule a strategic planning session, please contact Leann Cooper 


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advancing their profession, and enhancing the enjoyment, growth and vitality of the game of golf.

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