Selling Up: Working Together To Get the Project's Green Light

Tuesday, Feb. 4: 1-3 p.m.
Room W311B

One of the most important and often overlooked aspects of a renovation project is how to communicate the value and scope of the project to your stakeholders. Hear how Bob Becker, CGCS, and architect Mike Hurdzan, Ph.D., used Town Hall meetings and other methods to communicate with members during a five-year project rebuilding most of a golf course, including the signature hole.

Then learn from the team of Scott Severance, CGCS, architect Bill Bergin, and club president and greens committee chair Garry Siddons to find out how they collaborated to communicate a series of extensive projects: a major renovation that occurred seven years ago, a recent bunker renovation last year and discussions for a proposed Tee It Forward project.

Moderator: Trey Rogers, Ph.D., Professor of Turfgrass Management, Department of Plant, Soil and Microbial Sciences, Michigan State University


The Renovation of Scioto Country Club: Communication Strategies for a Five-Year Project

  • Robert B. Becker, CGCS, Scioto Country Club, Ohio
  • Michael J. Hurdzan, Ph.D., Golf Course Consultant, Hurdzan Golf Course Design

Why Renovate - How to Get What You Need Approved

  • Bill Bergin, Architect, Bergin Golf Design
  • Scott A. Severance, CGCS, Fox Den Country Club, Tenn.
  • Garry Siddons, Greens Committee Chair and Club Past President, Fox Den Country Club, Tenn.