Communication Hot Topics

Tuesday, Feb. 28

1 – 3 pm

LVCC Room N116

1 – 1:30 pm

The Sharper Image: Using Photography and Video to Spread Your Message

Presenters: GCSAA Strategic Communications Staff and GCSAA TV Staff

If a picture paints a thousand words, then imagine what it can do for you and your facility. Learn how you can use photography and video to promote yourself, your facility and your profession. You will leave this presentation with the best industry tips and techniques for taking great photos and video.

1:30 – 2 pm

The Write Stuff: Basics for Building Your Message through Written Communication

Presenter: Angela Nitz, Manager, Corporate Communications, GCSAA

Whether for a newsletter, website, or magazine article, the written word is an important form of communication for the golf course superintendent. You can promote your facility, your profession and the game with clear communications. Learn simple steps to organize articles in the best manner to grab readers’ attention.

2 – 2:30 pm

Get Ready for Your Close Up: Successful Media Relations

Presenters: Jeff Bollig, Senior Director, Marketing and Communications, GCSAA and Angela Nitz, Manager, Corporate Communications, GCSAA

Can I quote you on that? Whether it is the daily newspaper reporter or a national news station, a media interview can be an intimidating situation - but it doesn’t have to be. This session offers tips in interacting with the media. Discover how you can communicate the message you want the public to receive. Plus, learn how GCSAA can help you when faced with a media interview.

2:30 – 3 pm

Driving the PR machine: How to Maintain Effective Public Relations

Presenter: Jeff Bollig, Senior Director, Marketing and Communications, GCSAA

As the steward of your facility’s greatest asset, you play a vital role in your facility’s public relations efforts. Learn strategic ways to let your customers and community know more about you, your facility and your profession.